Naming the type of film, the client and the place

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Two or three sentences on the brief – what the client needed and why.

What we did – locations, shoot days, interviews, is where the transcripts earn their keep. drone, spoken word, edit approach. This is where the transcripts earn their keep.

The outcome – wherever the client will let us say something concrete Even “used across the client’s website, social channels and at their trade stand” beats silence.

Client and sector context with the geography stated plainly — “filmed in Blackpool”, “shot across the Fylde coast”, “filmed at the Moderator’s House in Edinburgh”.